my work.

We built a custom API connection to help Google use social listening signals from real-time Twitter conversation to automatically serve content that was specific to what Olympic fans were talking about.

We created one of the first ever open world game integrations that incentivized 2K gamers traveling around “The City” to opt in to our Twitter campaign to unlock Cover Athlete boosts.

The Shorty Award winning #WarzoneReport is a fully custom API connection between Twitter and Call of Duty that allows gamers to request real-time, personalized gameplay reports just by Tweeting their Gamertag.

We created and hosted a first of it’s kind fan tailgate on Twitter to expand NASCAR’s audience and create a more inclusive fan experience during the start of the 2021 season at DAYTONA.

Ever watched a keynote presentation and wish you could just skip to the products you want to see? We designed the #MadeByGoogle event to get you to what you care about most. For the first time Google live streamed their major annual hardware event on Twitter paired with a device focused carousel that made it easy to jump around to the specific content you wanted to see.

As more and more brands seem content to drift along on a sea of sameness, Twitter and Contagious teamed up to find out what it takes to be distinctive. This research helps explain what people on Twitter really want from brands when it comes to tone of voice, topics they join and communities they attempt to which they want to bring value .

#UniformSwap pivoted soccer’s traditional “jersey swap” towards first responders as the MLS restarted during the pandemic. Throughout the 2021 MLS Season teams used #UniformSwap to engage their fans, calling for nominations for local heroes and first responders in their communities, and honored their local area impact with their home team’s jersey.

The Shorty Award winning #Pixel4a launch took learnings and inspiration from an unintended Pixel 4a announcement leak. That leak taught us the power of a single Tweet when done right. So for the actual device launch of the Pixel 4a we developed over 1,000 custom phone “leak” Tweets and responded to Google Pixel fans on Twitter who had Tweeted about the new device in the past. Each Tweet had content, visuals and even links specific to what the fan had Tweeted and invited them to be the first to purchase the new phone.

NBA2K needed a new way to reveal the next generation game’s Top 25 player ratings that would break through the noise of #NBATwitter. Inspired by The Shop we produced a custom sit down with that year’s cover athlete, Anthony Davis, to talk through and reveal the game’s top players live on Twitter. One big challenge? We didn’t have a place to film. So we converted part of the Twitter office into a modern NBA2K set and shot the hour long player ratings reveal live on Twitter from Twitter.